The main idea of the project is to develop and provide generic tools that will encourage and enable end consumers to become active contributors to the creation, marketing and reselling of multimedia products. This will make the value chain more efficient and increase the revenues for the artists and creators. A seamless solution in support of such a change in consumer bahaviour does currently not exist. Partners are Bach Technology AS, Frauenhofer IDMT og 4FO.
Bach Technology AS