ICT is one of the most gender-divided fields in Norway and illustrates the “Nordic Gender Paradox”, referring to a mismatch between a high level of participation by women in working life in parallel with a strong gendering of disciplines and professions. A higher proportion of women in ICT professions is a goal that is particularly relevant due to increasing digitalization. This article builds on qualitative empirical material and analyzes meetings with 12 organizations that were invited to discuss gender equality in ICT work. The analysis explores how the discourse of gender equality in ICT is perceived in the organizations and how this affects attitudes to practical gender equality work. Ten alternative approaches to gender equality in ICT are identified. These can be analyzed as discursive practices that articulate “resistance” as alternative meanings that challenge the discourse of gender equality in ICT, as they renegotiate, redefine and, in some cases, reject the discourse. Recruitment of women to ICT work is a task left to the individual organizations. The authors claim that there are still gendered perceptions of who is appropriate for ICT work, and these perceptions do not motivate the organizations to engage in gender equality work.